ProShares Online Retail ETF (ONLN)

e-commerce retail technology

This ETF offers focused exposure to retailers that principally sell online or through other non-store channels. It captures the shift in consumer behavior towards e-commerce, including both established players and emerging disruptors. The fund's modified market-cap weighting approach ensures representation of both industry giants and smaller, potentially faster-growing companies. Its narrow focus could appeal to investors seeking to capitalize on the continued growth of online retail.